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Social Media at Beautystac
August 2019 – Ongoing
SOCIAL MEDIA AT BEAUTYSTACK
In August 2019 I joined the team at Beautystack's London HQ as a Content Assistant, working directly under the Head of Brand Ellen Atlanta and Art Director Rianna Osanwuta, and then CEO Sharmadean Reid. There I ran the @beautystack Instagram, Twitter and Facebook accounts – aiding in getting the brand to 10k+ followers on Instagram organically, while generating social first concepts/formats for our IG Stories.
The content posted on our social accounts are either reposts of content I've curated, photographs, graphics and videos that I've shot/edited for the socials to promote Beautystack events, as well as our latest app updates, and collabs with influencers such as @gracebeverley and Beauty Pros like @anouskaanastasia.
BTYSTK IG Story Templates
August 2019 – Ongoing
INSTAGRAM STORY TEMPLATES FOR BEAUTYSTACK
Beautystack.com features articles that myself and our editorial team writes, often in the realm of Beauty culture. To mainstream how we promote these on our socials, I created the following base template.
Art direction @ririog
It's A Hot Girl Summer
August 2019
BEAUTYSTACK | IT'S A HOT GIRL SUMMER
Houston’s hot girl, Megan Thee Stallion, has written all your Instagram captions for the summer. From ‘bringing thee heat’ to ‘hot girl summer’ – the current mood is set to being an unapologetic, bad b. But it’s not just a trend, it’s a lifestyle, with Megan’s debut mixtape Fever as it’s soundtrack. From tooth gems to Medusa braids, from Mad Bad Ting to Sita Abellan, here’s a guide to 5 Beautystack treatments to get you feeling hot this summer.
Full article now live on Beautystack, click link below to read in full:
https://www.beautystack.com/blog/hotgirlsummer
In Touch With Tarot
September 2019
BEAUTYSTACK | IN TOUCH WITH TAROT
A new dawn of wellness has awakened, and it embraces more mystically-minded routes to self-improvement — and no, it’s not copious amounts of celery juice or Kim K’s lollipop diet, but Tarot. While Hollywood would have it all horror and hauntings, today’s Tarot is far from taboo. From psychic development meet-ups to ghost hunting weekends, we made contact with Beautystack Tarot readers Chanel Marie and Giselle La Pompe-Moore to talk their teenhood induction into divination, Tarot’s 15th-century inception, and how to tune into our intuition. This is In Touch With Tarot.
Full article now live on Beautystack, click link below to read in full:
https://www.beautystack.com/blog/intouchwithtarot
Keeping Up With Carnival
September 2019
BEAUTYSTACK | KEEPING UP WITH CARNIVAL
This hot girl summer wouldn't be complete without an appearance at Notting Hill Carnival, and with the feathers and flare, crystals and chaos – the girls came and conquered 2019. From lashes to nails, from braids to wigs, we round-up 4 Beautystack treatments to soothe those post-Carnival blues and keep you channelling your inner Caribbean Queen into September.
Full article now live on Beautystack, click link below to read in full:
https://www.beautystack.com/blog/keeping-up-with-carnival
App Feature Demos
August 2019 – Ongoing
APP FEATURE DEMOS FOR BEAUTYSTACK
The feature demos for some of our biggest releases on the Beautystack app. We ran a launch campaign for a whole new set of features to enable Beauty Professionals to run their business on the app. The campaign for 'Pro Home' saw a 150% increase in app activity during launch week, and meant that our Beauty Professionals were informed and empowered to use Beautystack to its full potential. Here's a selection of some highlights from these demos I created – all can be additionally viewed across our Beautystack social channels.
Launch campaign lead @ellenatlanta
Product Management @gracevictoriauk
Art direction @ririog
Pro Support and copy aid @bennsteele
UX Design @elyseindra
The Guide To Surviving Bleaching And Braiding
September 2019
BEAUTYSTACK | THE GUIDE TO SURVIVING BLEACHING AND BRAIDING
Whether you’re sitting for an icy blonde bleach or a scalp-full of box braids, you have time to kill and a world to dominate. You’ve already actively ghosted an Instagram DM, said yes to the first round of tea, and listened to Lizzo’s Cuz I Love You (twice). Forget the crossword puzzles, and ditch Heathcliff, here’s your 6 hour guide to surviving bleaching and braiding.
Full article now live on Beautystack, click link below to read in full:
https://www.beautystack.com/blog/the-guide-to-surviving-bleaching-and-braiding
Photography @ladyist
Confesson Of A Teenager Braider
October 2019
BEAUTYSTACK | CONFESSIONS OF A TEENAGE BRAIDER
It's in the Israeli desert, in a full khaki get up, that 16 year old Miriam realises she can really braid. From space buns, to fishtails and dollar signs, our latest Beautystack babe will get your hair bound and beautiful – and she tells me how as we sit to talk braids and the business.
Full article now live on Beautystack, click link below to read in full:
https://www.beautystack.com/blog/confessions-of-a-teenage-braider
Images @thisismayan
Back to 1999 This Halloween
October 2019 – Ongoing
BEAUTYSTACK | BACK TO 1999 THIS HALLOWEEN
This Halloween we're taking it back to 1999. Call it the Charli XCX effect – this 31st expect slicked back hair, PVC and pink streaks. It's officially been double decades since TLC's No Scrubs smashed the MTV music scene, so to commemorate the near end of that Millenium, here are four treatments to get you ready as one of All Hallows' Eve's hottest homages.
Full article now live on Beautystack, click link below to read in full:
https://www.beautystack.com/blog/back-to-1999-this-halloween
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